Strategic, hands-on marketing support for growing B2B, technology, science, and trade businesses. Get the clarity, structure, and measurable results you need — without the wasted spend.
Your Fractional Marketing Director & Strategic Partner
I’m James Ford, a Chartered Marketer (MCIM) with 25+ years of experience helping B2B, technical, and trade-led businesses turn marketing confusion into structure and growth.
I’ve led marketing across biotech, technology, manufacturing, and local SME sectors — and now help ambitious companies achieve more predictable, measurable results.
Whether you need clarity, a strategic plan, or ongoing execution, I bring senior-level leadership without the full-time cost.
James Ford offers a comprehensive range of expert marketing strategies designed to drive measurable results. Whether you need strategic planning, digital marketing, or content creation, we tailor solutions that align with your business goals.
Strategic leadership and hands-on execution for businesses that need senior marketing direction — without the cost of a full-time hire.
Clear positioning, target audiences, messaging, and a practical roadmap that turns goals into measurable activity.
Build predictable pipelines with CRM optimisation, automation, landing pages, and structured follow-up that converts.
High-quality articles, case studies, and scientific content that build trust, improve search visibility, and support sales.
Tools, messaging, and content that help your sales team close more deals — with consistency and confidence.
Positioning, campaigns, and content that create excitement, drive adoption, and generate early momentum.
Practical updates, content, and on-page SEO that strengthen visibility and improve conversion performance.
Automated sequences, newsletters, and customer journeys that turn leads into paying clients and repeat business.
Consistent, professional posting across key platforms to increase visibility, engagement, and inbound enquiries.
Weekly updates, optimisation, photos, and review-building designed to improve local visibility and trust.
Simple, effective systems that deliver more local enquiries, better visibility, and stronger reputation for busy trade businesses.
Clear reporting and monthly performance reviews to ensure your marketing delivers measurable, predictable growth.
Clients trust James Ford Marketing for a blend of strategic clarity and hands-on execution.
From tech and science companies to local trades and professional services, the results are consistent: clear direction, more qualified leads, and meaningful commercial impact.
With 25+ years in B2B, technical, and SME marketing — and as a Chartered Marketer (MCIM) — I bring strategic clarity and hands-on delivery to every client engagement.
Years of Experience
The latest thinking on strategy, content, lead generation, and marketing for B2B, scientific, and trade-led businesses.
Leadership teams don’t lose confidence in marketing because it “doesn’t work”.They lose confidence because they can’t explain why it works — or why it doesn’t.
Most leadership teams do not struggle because they lack marketing activity. They struggle because they lack marketing leadership. The decision is often framed too narrowly:
Across leadership teams, the same pattern appears again and again. Marketing is happening. Content is being created. Campaigns are being launched. Yet growth feels slower
What Fractional Marketing Leadership Looks Like in Practice If you’re considering fractional marketing leadership, the most common question is simple: “What do you actually do
Published by: James Ford Marketing | April 3, 2025 Let’s face it, running a small or medium-sized business means wearing many hats, and “Chief Marketing
ROI of Emerging Technologies in B2B Marketing: 2024 Guide Executive Summary Executive Summary As B2B marketing continues to evolve in 2024, emerging technologies are driving
Let’s build a clear, structured plan that supports your goals and drives measurable results.
Let's drive marketing results together. Contact James to discuss your needs.
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